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Several notable features of market competition in twenty-first Century: such as "the information age brings" communication channels "explosion"; the development of globalization has brought a lot of new competitors; manufacturing industry developed product brought about by imitation, plagiarism dramatically increased (in general, any new product best will be copied or imitated within a year speed; speed) market competition brought about by the industry leading brands pressing pressure. in the new century, how to guide customers to the enterprise products and brands with competitors to distinguish, to provide customers with a more efficient and effective product information transmission system, and so on, are forcing companies (especially local enterprises) in the brand operation, to the best of their brains consider how to create a new marketing and new financing or new expansion mode. Or, which enterprise marketing technology, brand operation more reasonable, who will be successful. on the twenty-first Century brand operation, also showed the following 5 trends. first, brand "new monopoly era" approach increased consumer access to information channels (such as the Internet can get more and better information), and increasing market competition, although the main brand influence and attractiveness of the traditional still exist, however, with the follow-up and other brand new (including many individual small brands). Continue to emerge, the market share of the segmentation is more and more fine, the main brand of the market, a sense of crisis. At the same time, some of the major brands in the industry have been subjected to two-way compression by leading brands and follow-up brands, and new approaches have to be taken to protect the market. and these two aspects, in the tide of globalization, more reflected in the brand acquisition, brand alliance, has almost become an important means for enterprises to expand the scale and enhance strength and improve efficiency. Also adumbrative "brand new forestall times" advent. about the brand acquisitions, we are familiar with the Boeing and McDonnell Douglas, as with IBM, DELL and other rivals, HP's acquisition of Compaq. although the world's major developed countries have anti-monopoly law, and China's anti-monopoly law will soon be introduced, but the new monopoly era is still a trend. For example, in the anti monopoly law strictly for the United States, the telecommunications industry consolidation in 2005 will start raging like a storm, monopoly card. 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